Choosing the right wine doesn’t have to feel like a lucky dip. We chatted with a wine connoisseur about her five foolproof steps to choosing wine that always suits the occasion.

Serena Moorghen is the Brand Ambassador for Sidewood Estate in the Adelaide Hills, where she blends expertise with creativity to craft memorable wine experiences. When she’s not sharing her knowledge, you’ll find her exploring Adelaide’s top food and wine spots, laughing with friends over a great glass of wine.
Know your audience

I’m blessed to have several different friendship circles that are made up of people of all backgrounds, professions and personalities. We’re all different, and wine is one of the most subjective things in the world, so what excites one palate may not be enjoyed by another.
Some people like to have a glass of something complex and special to sit on, some prefer to have something light and easy that they don’t have to think about.
Don’t be a snob if someone doesn’t want to dissect what’s in front of them.
What type of occasion is it?

Mates dates in trackies spent watching the latest season of Below Deck calls for something completely different to what you’d likely take to your mother-in-law’s birthday. Not that you should feel that you have to impress anyone (my mother-in-law is the most wonderful person, and I want more to make sure she has something she enjoys).
Hanging at home with mates on a Tuesday, I want something delicious but easy that works with or without food. I generally lean towards an Adelaide Hills gris, dry rosé or pinot noir. Approachable, fruit-driven and enough complexity to keep me interested.
My lovely in-laws are trickier, only drinking rosé or reds due to their personal preference for acid profiles and body. I’m a pinot girl through and through, but notice they drink a lot of shiraz and heavier reds. This inspired me to try to find a sweet spot between the two so no one at the table felt isolated.
They got a special vintage of shiraz (I did stick with the Adelaide Hills as they’re my favourite region). For the table, I decided to look at Italian varietals, fruit-forward but complemented with savoury tones. Nero D’Avola from McLaren Vale is what I decided, and it was enjoyed by all.
Suss out the vibe

Have you been tasked with choosing wine for a birthday party with dance-through-the-night vibes? If so, go for light, refreshing, easy to drink and of course, bubbles! This is where I lean into the Adelaide Hills again from approachability, vibrancy and fruit-driven qualities. Great options would include non-vintage sparkling wine, dry white wine such as Sauvignon Blanc, a fruit-driven rosé and a shiraz.
Remember, when it comes to parties, it’s hard to cater for individual tastes, but you can appeal to the majority with a range that covers all bases. They are there to have a great time, not dissect what’s in their glass after all!

Alternatively, if it’s an intimate occasion, favourites matter! I type this as I sit beside my partner in the lead-up to our anniversary, hoping he will remember by favourite sip, 2008 La Grande Dame. Although any bottle I get to share with him is special.
Stick to your budget

This is where some research into wine regions, along with advice from cellar doors or your local bottle shop, can go a long way. Stick to your budget, don’t shop just by brand, and try not to let personal biases get in the way. Money can be awkward to talk about, but being upfront is important, and your friends and family will understand.
Choose wine with its purpose and audience in mind, and any bottle will be enjoyed.
Support local

Australia is blessed with some incredible and accessible wine regions, so choosing wine from local areas isn’t hard.
Where I live in South Australia, I’m surrounded by some incredible growers and producers. So, where possible, I always buy direct to make sure the profit is going to the source and enabling them to continue running, growing and developing their brand.
What are some of your go-to methods for choosing wine? Leave us a comment below.