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August 19, 2025

18 Comments

Choosing the right wine doesn’t have to feel like a lucky dip. We chatted with a wine connoisseur about her five foolproof steps to choosing wine that always suits the occasion.

Serena Moorghen is the Brand Ambassador for Sidewood Estate in the Adelaide Hills, where she blends expertise with creativity to craft memorable wine experiences. When she’s not sharing her knowledge, you’ll find her exploring Adelaide’s top food and wine spots, laughing with friends over a great glass of wine.

Know your audience

People drinking wine.

I’m blessed to have several different friendship circles that are made up of people of all backgrounds, professions and personalities. We’re all different, and wine is one of the most subjective things in the world, so what excites one palate may not be enjoyed by another.

Some people like to have a glass of something complex and special to sit on, some prefer to have something light and easy that they don’t have to think about.

Don’t be a snob if someone doesn’t want to dissect what’s in front of them.

What type of occasion is it?

Women drinking wine and eating pizza on the sofa.
Catching up with a mate? Go for something easy. Image: Canva

Mates dates in trackies spent watching the latest season of Below Deck calls for something completely different to what you’d likely take to your mother-in-law’s birthday. Not that you should feel that you have to impress anyone (my mother-in-law is the most wonderful person, and I want more to make sure she has something she enjoys).

Hanging at home with mates on a Tuesday, I want something delicious but easy that works with or without food. I generally lean towards an Adelaide Hills gris, dry rosé or pinot noir. Approachable, fruit-driven and enough complexity to keep me interested.

My lovely in-laws are trickier, only drinking rosé or reds due to their personal preference for acid profiles and body. I’m a pinot girl through and through, but notice they drink a lot of shiraz and heavier reds. This inspired me to try to find a sweet spot between the two so no one at the table felt isolated.

They got a special vintage of shiraz (I did stick with the Adelaide Hills as they’re my favourite region). For the table, I decided to look at Italian varietals, fruit-forward but complemented with savoury tones. Nero D’Avola from McLaren Vale is what I decided, and it was enjoyed by all.

Suss out the vibe

Woman pouring wine at a party.
Easy-to-drink light wines are ideal for larger gatherings. Image: Canva

Have you been tasked with choosing wine for a birthday party with dance-through-the-night vibes? If so, go for light, refreshing, easy to drink and of course, bubbles! This is where I lean into the Adelaide Hills again from approachability, vibrancy and fruit-driven qualities. Great options would include non-vintage sparkling wine, dry white wine such as Sauvignon Blanc, a fruit-driven rosé and a shiraz.

Remember, when it comes to parties, it’s hard to cater for individual tastes, but you can appeal to the majority with a range that covers all bases. They are there to have a great time, not dissect what’s in their glass after all!

Couple drinking wine.
Intimate occasions often call for favourites! Image: Canva

Alternatively, if it’s an intimate occasion, favourites matter! I type this as I sit beside my partner in the lead-up to our anniversary, hoping he will remember by favourite sip, 2008 La Grande Dame. Although any bottle I get to share with him is special.

Stick to your budget

Person choosing a bottle of wine at a shop.
Set a budget and stick to it. Image: Canva

This is where some research into wine regions, along with advice from cellar doors or your local bottle shop, can go a long way. Stick to your budget, don’t shop just by brand, and try not to let personal biases get in the way. Money can be awkward to talk about, but being upfront is important, and your friends and family will understand.

Choose wine with its purpose and audience in mind, and any bottle will be enjoyed.

Support local

Person picking grapes at a vineyard.
Australia is blessed with amazing wine, so choose local. Image: Canva

Australia is blessed with some incredible and accessible wine regions, so choosing wine from local areas isn’t hard.

Where I live in South Australia, I’m surrounded by some incredible growers and producers. So, where possible, I always buy direct to make sure the profit is going to the source and enabling them to continue running, growing and developing their brand.


What are some of your go-to methods for choosing wine? Leave us a comment below.


Comments
  • Thankfully I worked at liquor land for a couple of years and so have a rough idea of what sells and people tend to pick. So I stick within the safety of those! I do like the idea of supporting local and think they always make a lovely gift when done


  • It is SOOO hard choosing wine for friends, or as gifts. Everyone has their own preferences. There are far too many options – I find myself getting overwhelmed at the liquor store. I always just buy the same thing as it never disappoints. No wasted wine or money that way. Although, it means I’m not venturing out or trying new things.


  • I took a nice bottle of wine to a friend’s house the other night only to be told that they don’t drink wine. I wasn’t sure what to say and it didn’t feel right to take it back, so I said that maybe they could give it to a family member who might like it.


  • I do agree with these comments, but at the end of the day, drinking wine, and anything else for that matter, is all about your own tastes and preferences. If you like something, drink it. There’s no point trying to impress others if you’re not going to enjoy yourself in the process.


  • It is funny how we change as we get older! I used to drink the cheapest strongest wine as a young woman/teen and now I like to look a little deeper and try and match it to what I am eating or what I using it in when cooking or what the occasion is.


  • I love trying new wines and tend to go for the crispy whites in summer as i prefer a cold wine whereas in winter i tend to drink more reds. I agree with this article Australia has some amazing wines and i try to shop local as much as possible. WA has some beautiful wines down Margaret River way and I always love visiting this area.


  • Buying wine for others can be hard, if you don’t drink yourself these are great tips. But if you enjoy wine I think it’s always safe to buy a cab sav or a merlot as a red and a Pinot Gris or prosseco as a white wine/ sparkly,
    Not too strong not to sweet


  • I have no idea. I’m guided by the bottle and label, are they pretty do they stand out. Then it’s all about the price


  • I like to choose local (Hunter Valley) wines, especially organic wines.


  • Great info and guidance on how to select a wine (especially for my in laws!), thank you. There should be a wine quiz for this to take the complexity out of choosing, like those ones that we had in magazines as kids. Good pair days map my preference but I am still learning to identify other people’s profiles from their preferences


  • I love the idea of being a wine drinker. When I see wine bottles and glasses, and friends all collectively around having some wine it feels and looks luxurious. I really struggle to pair wine with food. I typically once started to eat food with wine, go off the taste.


  • Such a helpful guide! I love how it makes wine feel approachable, not intimidating. The tips about matching the vibe and supporting local producers really resonate. I try and match the wine style with the menu and decide on a price range before browsing so I don’t get distracted by fancy labels.


  • I honestly do not know what people see in wine! There are very few that I have ever tasted that I actually liked the taste of. I need something sweet and tasty. I find wine has too much of a boosy taste. I do like a mulled wine though, so obviously there are some exceptions!


  • Absolutely love this list, it really is all the important factors to consider before making a selection. Knowing your audience is the key for us. I have friends and family on all the appreciation spectrum, some who will appreciate a finer bottle and others who don’t care at all. I’ve learnt to make sure I’m not taking anything too spesh and pricey if it’s not going to be noticed.


  • I can definitely use some help with wine selection as I’m not a big drinker myself. Although, I do find that everyone has wines that they prefer so I try to cater to what they like. My Mum will drink her red wine with every meal and my sister loves her rose or mascato.


  • I need all the helps I can get when choosing wine and reading the articles on these pages is keeping me a little more informed. I’ve shown my husband as he usually has the final choice (He’s the one that drinks it more) and he too is heeding the advice.


  • Some great advice on here. Im generally the person who brings the wine to events and definitely take into consideration people’s preferences, food to be eaten with and the occasion. I try to bring a variety from dry to sweet to please everyone. After a while, you get the idea of what everyone enjoys that makes it easier


  • Insightful information. Really useful tips. For me, I start by considering the audience and occasion and whether it’s family or friends. Do I want to keep it low key or go all out and impress? Next is budget. I find reading reviews on the liquor website always helps too! Great article!


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