Are you a fan of fizzy orange? Australia’s oldest operating distillery has delivered another new twist on a nostalgic flavour with the launch of Hard Orange Crush.
Made with real Australian orange juice and clocking in at 4.5% ABV, the new ready-to-drink (RTD) is vibrant, zesty and destined to be a firm favourite in the fruity premix category.
A full-flavoured premix
Hard Orange Crush is described as having a light and citrusy aroma with notes of sherbet and soft fizz. The palette is smooth with a citrus tang, and the finish is clean and refreshing.
The new addition to the premix lineup follows the runaway success of Beenleigh’s Pineapple Crush, which was one of the top three RTD launches in bottle shops in recent times.
“We saw a clear opportunity to create something nostalgic yet fresh — a throwback flavour with mainstream appeal. Orange is one of Australia’s most-loved soft drink flavours, yet barely touched in RTDs. We crushed it with Pineapple, and with Hard Orange Crush, we’re confident we can crush it again.”
Will Sullivan, Beenleigh Distillery
A zesty move into citrus territory
Flavoured premixes make up over half of all RTD sales in Australia, with citrus one of the fastest-growing flavours and accounting for 50% of all sales. Surprisingly, orange (a soft drink staple) has barely made a splash in the RTD world, but Beenleigh is changing that.
“We see this as a strategic move into a space that’s been overlooked for too long,” added Sullivan. “With Hard Orange Crush, we’re bringing something new to shelf, recruiting the next generation of drinkers, and reinforcing that Beenleigh isn’t just participating in this category — we’re leading it.”
Will Sullivan, Beenleigh Distillery
The proportion of Australians reaching for RTDs increased from 48% to 55% in 2024. And with 9% growth in the 55+ demographic, it’s very clear that the convenient sips appeal to all ages.
Hard Orange Crush is available online at Beenleigh and will roll out into select bottle shops this month.
Are you a fan of RTDs? Tell us your favourite flavour in the comments below!
