Mullet is turning heads in Australia’s wine circles for its bolder tastes and high ABV of up to 17%.

Developed by Fourth Wave Wine and crafted by winemakers Nicholas Crampton and Corey Ryan, Mullet joins a dynamic brand portfolio that includes Elephant In The Room, Tread Softly, Little Giant, The Hero and Farm Hand.

The range uses a combination of South Australian and Victorian grapes to create wines that pack a huge mouthfeel up front with a bigger body and super long finish, just like its hairstyle.

Speaking of hairstyle, ‘Mullet’ is a nod to the resurgence of iconic haircut steeped in Australian culture. The Mullet motto: ’ It’s business in the front, party at the back’.

Inspiration from drinking trends

The range took inspiration from the drinking trends of Gen Z and Millennials, who seek innovative and craft-focused beverages.

Managing Director of Fourth Wave, Ross Marshall explains that “as the wine industry tries to find new ways to attract and recruit modern consumers, you need to think differently and look at how other categories engage them, so we took inspiration from the rise of ‘hardy style’ as a feature in the seltzer and spirits category”.

In describing the range, Marshall adds that “Mullet speaks deliberately non-wine language in tone of voice and look and feel. It is anti-sophisticated, anti-conventional. It is bold, brave, fun, and laden with satirical humour and attitude. Like the hairstyle, Mullet is not for everyone”.

Sips for adventurous palates

The Mullet range includes seven varieties, appealing to every palate and preference. Each is described as bold, flavour-packed and “big on alc”.

Red varieties include Mullet Hard Cab Sav and Mullet Hard Pinot, both with an ABV of 15%. The full-bodied Mullet Hard Shiraz has the highest alcohol content of the range with an ABV of 17%.

Mullet Hard Gris, Mullet Hard Chardy and Mullet Hard Sparkly all have an ABV of 15%, while the slightly lighter Mullet Hard Moscato has an ABV of 13.5%.

Prices for the 750ml bottles range from $13 to $16, with some as low as $12 on sale. This makes them an appealing low-mid-range wine for consumers looking for big flavour and higher alcohol content.

According to the Australian Institute of Health and Welfare (AIHW), the average ABV of wine sold in Australia is 12-14%.

“Mullet wines are awesome,” says the brand’s website. “Rock your mullet with pride.”

Find Mullet at BWS and Dan Murphy’s today.

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