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Article Mullet: Australia’s First ‘Hard Wine’ Arrives

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Mullet is turning heads in Australia’s wine circles for its bolder tastes and high ABV of up to 17%.

Developed by Fourth Wave Wine and crafted by winemakers Nicholas Crampton and Corey Ryan, Mullet joins a dynamic brand portfolio that includes Elephant In The Room, Tread Softly, Little Giant, The Hero and Farm Hand.

The range uses a combination of South Australian and Victorian grapes to create wines that pack a huge mouthfeel up front with a bigger body and super long finish, just like its hairstyle.

Speaking of hairstyle, ‘Mullet’ is a nod to the resurgence of iconic haircut steeped in Australian culture. The Mullet motto: ’ It’s business in the front, party at the back’.

Mullet hard sparkly wine bottle next to a stereo.

The range took inspiration from the drinking trends of Gen Z and Millennials, who seek innovative and craft-focused beverages.

Managing Director of Fourth Wave, Ross Marshall explains that “as the wine industry tries to find new ways to attract and recruit modern consumers, you need to think differently and look at how other categories engage them, so we took inspiration from the rise of ‘hardy style’ as a feature in the seltzer and spirits category”.

In describing the range, Marshall adds that “Mullet speaks deliberately non-wine language in tone of voice and look and feel. It is anti-sophisticated, anti-conventional. It is bold, brave, fun, and laden with satirical humour and attitude. Like the hairstyle, Mullet is not for everyone”.

Mullet hard red wines.

Sips for adventurous palates

The Mullet range includes seven varieties, appealing to every palate and preference. Each is described as bold, flavour-packed and “big on alc”.

Red varieties include Mullet Hard Cab Sav and Mullet Hard Pinot, both with an ABV of 15%. The full-bodied Mullet Hard Shiraz has the highest alcohol content of the range with an ABV of 17%.

Mullet Hard Gris, Mullet Hard Chardy and Mullet Hard Sparkly all have an ABV of 15%, while the slightly lighter Mullet Hard Moscato has an ABV of 13.5%.

Mullet hard white wine.

Prices for the 750ml bottles range from $13 to $16, with some as low as $12 on sale. This makes them an appealing low-mid-range wine for consumers looking for big flavour and higher alcohol content.

According to the Australian Institute of Health and Welfare (AIHW), the average ABV of wine sold in Australia is 12-14%.

“Mullet wines are awesome,” says the brand’s website. “Rock your mullet with pride.”

Find Mullet at BWS and Dan Murphy’s today.

We may receive commissions for purchases made through links in this post, please see our Terms & Conditions.

Tried a Mullet wine or have it on your wishlist? Leave us a comment below!

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  • What great names they have come up with. The Elephant in the Room, farm Hand etc. I like the concept of It’s business in the front, party at the back. It think many Aussie BBQs this Australia Day may have to have at least one of these bottle for a fun day. I hope they do well.

  • Love these bottles they are eye catching. I had the pleasure of trying a few of them and they didn’t disappoint, the higher abv doesn’t take away the flavour of the wine

  • These bottle labels will definitely stand out on the shelf! Next time I see them at the bottle shop I’m going to grab one to try

  • Got to love the name! Mullet: ‘Business in the front’, with flavour and finesse, ‘Party in the back’, with strong alcohol kick!

  • Brilliant name! Mullet is inspired for the Australian market. Pretty keen to try this one for this reason alone.

  • I tried some of the Hard Chardy on my girls weekend last week and I was really impressed. No instant mullet though, unfortunately.

  • Oooooh! Might have to grab some for the holiday season!

  • Okay finally found and can confirm yum

  • Love to try the Mullet Wines Hard Chardy and price wise looks really affordable.

  • Can’t wait to try this!

  • Oh I love that this range has a bolder taste but also the packaging is so bright and packs a punch !

  • I couldn’t find this in my local store. I will keep an eye out though

  • Very interested in trying this. Has anyone out there tried this wine yet? Would love to know what people think.

  • I would certainly give them a try, and best shared with friends I think.

  • These look really interesting- always looking for a bigger flavoured wine and it’s the only mullet I’d be seen with

  • I’m loving the bold colours and maybe hard wine is just what I need to make it through Christmas with 6 children lol I love that it’s Aussie too!

  • Schoolies is held in our town of Victor Harbor each year and was on this weekend. I saw quite a few mullets of both the bottle and hair style walking about with over 4000 young visitors to our town 🙂

  • Love that they have done their research into what is trending and brought out something like this. What a great idea. Added to the list of Christmas gift ideas.
    Maybe even a bottle or two for home myself.

  • Wow this looks amazing! I don’t think I’ve ever had a ‘hard’ wine. I’ll have to give it a try!

  • I like to support Australian brands. So will be giving this a try. My Mother in law prefers a hard wine and loves trying new ones. So that’s her present sorted lol Love the packaging, bright and colourful.

  • Sounds down to earth and honest. Fun name! I’d definitely give them a try. Although will have to be careful finishing the bottle with a higher alcohol content! Go the Mullet!

  • These wines look fun and inviting for summer and I can’t wait to give one a try and see what it is like. Although i am not a fan of mullets (hair), i am always up for trying a new wine. The labels look so vibrant and colourful. Very eye catching.

  • Gen Z and Millennials don’t get to have all the fun, as a barley boomer I’m up for trying the mullet in all it’s glory!

  • I love it when I brand uses casual language. It’s like they’re speaking directly to their consumer on the label – 12/10 marketing IMO. I can’t wait to try these! I’ll be on the look out at my local bottle-o.

  • Oooo can’t wait to try this, will definitely get a bottle over the weekend to check it out

  • Sounds like this is filling a niche in the wine market and I would give the Hard Pinot and Hard Sparkly a try. The bottle prices are reasonable. It will be interesting to see the advertising for this brand – lots of mullets. 😀

  • Love the message and idea behind this brand. The name ‘mullet’ definitely makes it stand out in an already high density market with so many brands. It’s fun, catchy and best of all – affordable that will cater to so many people’s budgets. I’d definitely be keen to try!

  • Low cost, hight ABV – the young one are going to love it. Tempted to give the Gris and the Chardy a whirl. To be honest not a fan of the mullet hair style but may be swayed to be a fan of this mullet.

  • I absolutely love the ethos of this brand, what a fresh take on the industry! And they’re on the money, almost ever teen guy I see lately has a mullet. And the look of the bottles is so rock and roll, a bit edgy. I’d be very keen to give it a try when I see it on the shelves.

  • What a great Aussie name and concept, it is certainly anti-sophisticated, anti-conventional sounding. Marketing is such a big thing and this certainly make me want to give it a go and support Aussie initiative. The price range is appealing too.

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