‘Pre-drinks’ is the social ritual everyone’s embracing, and Ruski’s iconic lemon vodka RTD is stepping up to the moment with all the taste of the OG Lemon Ruski but double the punch!
With so many people feeling the pinch as living costs skyrocket, nights out are starting to look a little different. More Aussies are choosing to start their night at home with friends, enjoying sips that combine taste and value. And new Rusky Lemon Black 8% hits the brief brilliantly.
“Consumers are spending smarter but still want a good time. Pre-drinks are now part of Australian culture. People are choosing to start their night at home with friends, and Ruski fits that perfectly. It’s fun, refreshing and affordable.”
Will Sullivan, Ruski Brand Manager
Introducing the double serve
Ruski Lemon Black 8% packs the same classic taste of the original Ruski Lemon with a higher alcohol content. So it’s perfect for sippers looking to dial up a classic RTD with more kick and greater value for money.
“The 8% format taps into the shift toward higher-ABV RTDs. It’s offering value while keeping that classic Ruski flavour profile consumers love.”
Will Sullivan, Ruski Brand Manager
The OG still hits just right
Prefer the original? Ruski Lemon is still the crisp, citrusy vodka RTD that started it all. Triple-distilled Australian vodka gives it a smooth finish, while a glass bottle adds a premium touch that stands out in the booming premixed drinks category.
“Lemon Ruski is the original that defined the category. It has built-in loyalty, but it also feels fresh again. It continues to hold strong recognition among drinkers and remains a familiar favourite for new and old consumers.”
Will Sullivan, Ruski Brand Manager
Where to buy it
Find the original Ruski Lemon and new Ruski Lemon Black in 4-packs at Dan Murphy’s and other good bottleshops.
Are you a Ruski fan from way back? Will you be trying new Ruski Lemon Black?
