Love the classic Red Bull taste, but would rather skip the sugar? Red Bull Zero has arrived Down Under and it’s packing all the energy you crave, without the sweet stuff.
Designed to deliver the same iconic flavour and kick as the original energy drink, Red Bull Zero caters to those looking for a no-sugar alternative and a fresh new taste.
Unlike Red Bull Sugarfree, which has long been the go-to for fans avoiding sugar, Red Bull Zero offers a completely different flavour experience. The 250ml matte light-blue cans crack open to reveal a pleasant sourness with subtle notes of tutti frutti, pineapple and vanilla. It’s a bold balance between sweet and tart – think the classic Red Bull vibe, just with a fun twist.

How it’s different from Red Bull Sugarfree?
While both “no-sugar” varieties contain sucralose, Red Bull Red Bull Zero uses monk fruit extract as an additional sweetener, which is derived from the siraitia grosvenorii fruit. Red Bull describes the extract as being “intensely sweet” and “100-250 times sweeter than sucrose.”
Whether you’re powering through a study session, stuck in traffic on your morning commute or just rushing from task to task, Red Bull Zero delivers the same “wiiings” as the OG. It’s a practical option for anyone trying to cut back on sugar without giving up the energy boost.

WSL World Junior Champion and Red Bull Athlete Jarvis Earle is already a fan, saying the sleek new design and taste fit right into his daily routine.
“The new can looks really nice and clean – it’s a great new colour. I’ll be reaching for one in the afternoon, when I’m trying to reduce some calories and don’t want the sugar but still want that energy!”
Jarvis Earle, WSL World Junior Champion
If you’re looking for a sugar-free energy drink that doesn’t taste like one, this just might be your new go-to.
It comes just a few months after the launch of Red Bull Winter Edition, which is in stores now.
Red Bull Zero hits shelves at Woolworths, Coles and 7-Eleven from June 2025.
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