Clear some space on your shelf. Taylor Made Pinot Noir 2024 has scooped the top Pinot trophy in the Adelaide Hills, and it’s set to become your new favourite summer red.
From Taylors Wines, Taylor Made Pinot Noir 2024 has claimed the coveted Best Pinot Noir of Show Trophy and a 95-point Gold Medal at the prestigious Adelaide Hills Wine Show, widely regarded as one of Australia’s toughest battlegrounds for cool-climate reds.
Beating a strong line-up of nearly 100 entries from the region’s most renowned producers, this accolade cements Taylor Made Pinot Noir as the must-have red for summer and festive celebrations, delivering trophy-quality at an accessible price of $28 (RRP).
“Winning at Adelaide Hills is no small feat. It’s a region renowned for exceptional Pinot Noir, judged by experts who know the variety inside out. Pinot Noir is often seen as an indulgence, reserved for special occasions and high price tags. This trophy proves you can enjoy an outstanding Pinot Noir for under $30.”
Mitchell Taylor, third-generation winemaker, Taylors Wines.
The season’s fastest-growing red
Pinot Noir is the ultimate summer red with its cool-climate finesse, vibrant fruit and lighter structure. Served slightly chilled, it is the perfect choice for warmer months, offering a refreshing alternative right alongside a favourite white or rosé.
Pinot Noir is now Australia’s fastest-growing red wine (+4.9%), with retail sales valued at $132M1. It is particularly popular among younger wine drinkers, with the highest consumption seen in the 25–44 age group2. The $20–$35 price bracket dominates the category, representing 32.8% of all sales, and Taylor Made Pinot Noir already ranks in the Top 10 nationally within this segment.
“Pinot Noir is the red of the season – fresh, food-friendly, and perfect for summer occasions. With value mattering more than ever, we’re delighted to have Taylor Made Pinot Noir on shelves for just $28, proving top-quality wine doesn’t need to break the bank.”
Michael Bornholdt, Business Category Manager – Wine, Coles Liquor Group
The secrets to its continued success
Crafted from premium Adelaide Hills fruit, the 2024 vintage is made using small-batch techniques and gently matured in seasoned Burgundy barriques. Minimal intervention ensures its purity of fruit and true cool-climate expression.
The Adelaide Hills Trophy is not its only win. The wine also took a gold medal at the Australian Pinot Noir Challenge 2025. These awards reinforce its reputation for delivering exceptional quality at an approachable price.
Alongside the trophy win, Taylor Made has unveiled a refreshed brand look that reflects modern craft and accessible premium quality. The range appeals to a new wave of wine lovers with lighter, vibrant styles for modern tastes.
Where to buy it
Find Taylor Made Pinot Noir 2024 at BWS and Dan Murphy’s as well as online at Taylors Wines.
Resources:
- Circana Unweighted Australian Scan Sales MAT To 19/10/25 ↩︎
- Ideally Australian Wine Consumer Research ↩︎
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