Launching in Flinders Lane this month, Melbourne Winery is bringing the cellar door to the CDB with a completely new kind of wine experience, vineyard-free.
Founded by a group of hospitality professionals, the venue is a big step away from classic winery experiences involving long drives, rustic buildings and rolling hills.
Melbourne Winery is proudly fashion-forward and urban, aiming to redefine how Melburnians and city guests engage with wine.
“Melbourne Winery isn’t about tradition – it’s about transformation. We’re creating a space where people don’t just drink wine, they engage with it. Every bottle tells a story, and we’re giving our guests the chance to be a part of it.”
Melbourne Winery spokesperson
Melbourne Winery spans 552.5 square metres and includes bar and dining areas, a wine lab, a cheese room, an oyster bar and rotating art exhibitions.
A huge wine range
As part of its initial range, Melbourne Winery will host 32 varietals across three distinct collections:
- Essentials: staples you’ll reach for again and again
- Elevated Classics: for the moments that call for just a little more
- Indulgence: for when only the best will do
Each bottle features a photographic label with its own story, inviting guests to step into the narrative and choose the wine that reflects how they feel.
“Melbourne Winery is about storytelling. Just like art, wine is subjective, everyone experiences it slightly differently. The way you experience wine is completely unique to you, and this space gives you the freedom to discover that.”
Melbourne Winery spokesperson
Modern Australian menus
While wine is the heart of Melbourne Winery, food plays an important part in the concept, with each menu expertly designed to complement the wines.
“We’re not here to tell people how to appreciate wine. We’re here to create an experience that lets them engage with it in a new way. Wine isn’t just about taste – it’s about the atmosphere, the stories it carries and the full sensory journey it inspires.”
Melbourne Winery spokesperson
Melbourne Winery experiences and offerings:
More than a destination, Melbourne Winery is a one-of-a-kind sensory experience of art and culture.
Here’s what to expect there:
- Immersive wine experiences, from blending sessions, grape stomping and guided tastings to sensory workshops
- A wine-led dining experience, where every dish is designed to elevate the glass (not the other way around!)
- The Salle à Fromage (cheese cellar) and a dedicated oyster bar
- Rotating art exhibitions and large-scale photographic installations
- Private dining rooms and bespoke tasting events
- Live music events
- Melbourne Winery’s own wines, exclusively available in-house and online
Melbourne Winery is located within heritage-listed Ross House at 247 Flinders Lane and opens in April 2025.
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